SAN DIEGO, Calif.--(BUSINESS WIRE)--Sorteo Games, Inc. (Sorteo or perhaps the Company), a new leading provider of electronic lottery techniques as well as services, is actually thrilled to announce the particular sale involving the initial ever print-on-demand National Lottery draw tickets within Mexico subsequent the actual productive roll-out of the Companys wireless Agent Lottery Terminals (ALTs). This specific represents the true secret element with the Lotera Nacionals modernization programme as well as transition in order to automation.
Benjamin Gonzalez Roaro, President of the Lotera Nacional, commented: This kind of is truly a very important development within our objective to end up being able to modernize Lotera Nacional, which, for over 200 years has been providing conventional pre-printed lottery tickets. Since we transfer forward using our automation programme, we will most likely be able to enhance our efficiency along with distribution channels to make an even greater contribution in order to public as well as social welfare all through Mexico.
Pre-printed lottery tickets for your Lotera Nacional get traditionally been offered by means of lottery agents with fixed areas by lottery agents whom run as street sellers with out an actual physical location. Your vast majority associated with tickets can always be bought through street sellers where, currently, your typical distribution as well as sale of the ticket requires the pre-printing regarding the particular ticket accompanied by physical distribution via distributors along with sub-distributors without any kind of networked system, together with any unsold tickets as well as redeemed prizes becoming returned for the Lotera Nacional by method of exactly the actual same method.
Sorteo, the actual technologies provider for that Lotera Nacional, is automating the particular pre-print system with almost all the roll-out of ALTs which enable street sellers to become able to print real-time tickets upon demand. Your ALTs are networked through Sorteos proprietary technologies platform, your Digital Orchid http://www.lottery.net/ Lottery Gaming Platform, which provides complete integration of all goods and operators, and may be run alongside the active pre-printed ticket distribution systems. Because street sellers obtain their ALTs, they are transitioned for the Gaming Platform with most the expenses associated to physical printing and distribution becoming immediately eliminated. in addition, the particular Gaming Platform will enable the rapid creation of latest products along with electronic distribution channels also as integration together with significant store chain point-of-sale systems.
The Particular roll-out of the ALTs began in October 2011. by April 2012, 800 terminals had been deployed pertaining to product activation, which may be expected to be able to reach a new total of 3,200 terminals through the end involving 2013. In addition for the roll out of the ALTs, Lotera Nacional expects to supply the print-on-demand lottery tickets at over 2000 major retail store new point-of-sale terminals too as modern lotto shops.
Nour-Dean Anakar, CEO involving Sorteo Games, added: We're delighted to determine our initial automated Lotera Nacional tickets published and also sold, and also to become any a portion of this fundamental transition. This is the beginning of the subsequent generation of electronic ticket sales for Lotera Nacional, and we anticipate it will observe significant growth like a result of our technology.